N O K I A P U R E
T Y P O G R A P H Y
Nokia Pure was a landmark typographic project born from a pivotal moment in Nokia's evolution, the planned transition away from the Symbian operating system toward MeeGo. The challenge was significant: design a single typeface flexible enough to perform flawlessly across UI, print, signage, packaging, and multiple languages, while embodying the next chapter of the Nokia and Vertu brands.
As part of Nokia's core internal studio, I worked as a key collaborator across the entire development process, bridging the creative and business sides of the project. This meant working shoulder-to-shoulder with renowned agency Saffron and specialist UK type foundry Dalton Maag, while simultaneously consulting across Nokia's internal departments to stress-test proposals and ensure every design decision held up in the real world.
The result was a typeface that worked beautifully at every scale and in every context.
Nokia Pure went on to win the Design Museum's Designs of the Year award in the Graphics category, recognition that confirmed its place as one of the most considered and purposeful type designs of its era.
Nokia Pure went on to win the Design Museum's Designs of the Year award in the Graphics category, recognition that confirmed its place as one of the most considered and purposeful type designs of its era.
N O K I A P U R E
'A N A L P H A B E T I C A L B O O K A B O U T N O K I A'
To celebrate the creation of Nokia Pure, a limited-edition publication was commissioned to document the font's development and demonstrate its breadth of capability, both as an internal record and a carefully crafted object to share publicly.
Working as part of a small, close-knit team, I contributed the graphic design and page layout of
the book, using Nokia Pure throughout to bring the typeface itself centre stage. Beyond the design work, I acted as a creative advisor between Nokia and the publisher, ensuring the brand's vision was faithfully translated into print across every decision, from typography to production.
the book, using Nokia Pure throughout to bring the typeface itself centre stage. Beyond the design work, I acted as a creative advisor between Nokia and the publisher, ensuring the brand's vision was faithfully translated into print across every decision, from typography to production.
The resulting book was produced in a highly limited run, making it a collector's piece as much as a showcase, a fitting tribute to a typeface that redefined Nokia's visual language.
